So, you’ve got an idea and a master plan, but how do you prepare for a successful launch?

Your successful launch will focus on a few factors:

• Bringing over your existing fandom and reaching new audiences
• Getting that audience to spend money in their early experiences
• Getting that audience to follow you, bookmark the game, and leave comments

In this guide, we’ll suggest everything you need to run your own launch and apply for Dorian’s assistance with your release!

<aside> 👉 Take me to the marketing checklist!

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Launch Content

Your goal is to make sure that your fans have enough content to get invested in the characters and have something to look forward to soon! One episode upon the launch may not be enough to get fans immersed in your universe.

We recommend launching with at least 3 episodes so players have a chance to get into your characters, relationships, and world. If you’re looking for guidance on how to create great episodes 1-3, check out our template for success here!

You should consider how your fans can participate in the creation process to build investment up front. Some things you can try:

• Going to a con? Give out a print of your cover with a QR code to follow you on Dorian! Let us know in advance and we might be able to give your fans a heart gift for downloading Dorian.
• Host a giveaway for fans who follow you before the game releases.
• Post introductory and teaser games to introduce your characters before the game releases.
• Host fundraising livestreams and tease your upcoming concepts/promise special features in the upcoming games for patrons who support you.

You can also consider experimenting with rollout. For example:

• Drop one episode a day to build hype over a week
• Drop three episodes at once and clearly note when the next episode is coming